Incubation Star|Matrix Innovation: Helping Highly Adaptable Flexible Pressure Sensors Reach Thousands of Homes
2023-03-06 10:51:15, Matrix Innovation Co., Ltd.The team members come from DJI, Little Genius and other high-end manufacturing companies as well as famous universities at home and abroad, and have the ability to develop the whole process including material, structure, hardware and software. In addition to providing sensors, we can also provide technology and mass production solutions that can be adapted to customers' products.
"It would be nice to have a sensor that can achieve higher sensitivity pressure sensing at a lower cost and at the same time can be perfectly embedded in existing products." In 2019, midway through the collision experiment of DJI robot, Kuang Zheng, who worked as a sensor engineer, had this thought. A year later, this moment of thinking took the podium of the first prize of the Songshan Lake Innovation and Entrepreneurship Competition and completed its metamorphosis in 2021, officially landing as a technology enterprise.
"It was a wise decision to come to Songshan Lake." Ltd. (hereinafter referred to as "Matrix Innovation"), said Kuang Zheng, who is now the general manager of Matrix Innovation (Dongguan) Co. With years of experience in consumer electronics, holding a wealth of technical product solutions under the scenario, holding an angel round of investment, the new matrix innovation in the international innovation and entrepreneurship community in Songshan Lake, is planning to bring more imagination about the application of flexible sensors into reality.
Grasp the "niche demand" to break the negative cycle of industry
"In fact, our initial dilemma is not due to the shortage of technology, but the lack of products." Recalling the "aura", Kuang Zheng pointed out that the manufacturing and application of flexible sensors, in the scientific research end of the early with the corresponding technical level, but has not been able to form the product side of a wide range of applications.
"Although the application of flexible sensors is very broad prospects, but at this stage there is no very large demand, and therefore can not force the design, production of a comprehensive upgrade, resulting in high costs, further limiting the widespread use of the product; similarly, because of the lack of product applications, ordinary consumers can not form a corresponding scene imagination, and therefore can not force the product upgrade, further exacerbating the lack of products. Further exacerbated the lack of products, thus falling into a negative cycle."
This negative cycle becomes a small bottleneck that hinders DJI's robotics upgrade in 2019 and a huge stepping stone for the matrix innovation initiative breakthrough in 2021. Kuang Zheng, who keenly captured this blue ocean market, immediately made the decision to "stand on its own feet" and came to Xbotpark with rich project accumulation and clear industry knowledge, starting a nine-month training and incubation. The team has won the first prize in the 2020 Songshan Lake Innovation and Entrepreneurship Competition and the Outstanding Project Award in the 2021 Songshan Lake Double Creation Camp. In July 2022, the team successfully obtained angel round financing and put more product design and polishing on the agenda.
Technology linking application, sensor-enabled product new scenarios
Talking about the positioning of the company, Kuang Zheng modestly said, "We are not a scientific research team, we are just an 'adapter' linking the application side and the technical side."
As the only manufacturer on the market that can achieve a package thickness of less than 0.15mm, Matrix Innovation does not take its own technological breakthroughs as the only competitive edge, but focuses more on the construction and implementation of diversified application scenarios to help lower cost and higher adaptability of flexible pressure sensors into thousands of homes.
"We will start from the supply chain, breaking the existing negative cycle: to lower the cost of implanting sensors, making the product performance is greatly enhanced, thus forming a product differentiation competitiveness, which is exactly what the sensor can give with the application of the scene empowerment. From the consumer's point of view, it can be a qualitative leap forward in terms of use experience, and from the manufacturer's point of view, it is also an effective value-added brand."
Impressing suppliers is the precondition to impress customers - in the product attempts to convert landing more than a year, the team gradually realized this; and for the subsequent rapid iteration of the product and the shaping of the industrial chain into shape, the matrix innovation up and down is also full of confidence.
"At this stage, our vision for the company in the short and medium term is more focused on product implementation. If in two or three areas, there are suppliers can obtain greater business value through the addition of sensors, consumers can obtain more diverse and also more personalized application upgrades through the upgrade of product performance, this dual recognition of product and business value, is our envisaged success."
At present, around the three major directions of collision detection, product interaction, distributed pressure detection, matrix innovation has been explored in different dimensions, and in the robot, electronic musical instruments, medical detection, intelligent sleep, adult toys and other industry sectors for the initial test, the first batch of consumer-grade electronic products loaded with flexible sensors is expected to be officially launched in early 2023.
Base on the advantages of Songshan Lake to realize rich product vision
On November 15, 2022, the 24th China Hi-Tech Fair and 2022 Xili Lake Forum (hereinafter referred to as Hi-Tech Fair) was officially opened in Shenzhen. As the only participating company in the community, matrix innovation on-site display of various application scenarios of flexible pressure sensors, including anti-collision robot demo, gravity detection foot pad, intelligent pillow, simulation of battery bulge detection, electronic musical instruments and other core products, and specifically set up an interactive experience area of flexible pressure sensors, on-site consultants together to feel the charm of flexible pressure sensors as well as prospects.
This is not only the countless appearance of matrix innovation, but also the first step of the product out of Songshan Lake and onto a higher stage. Starting from XbotPark Songshan Lake robot base, has won the first prize in the 2020 Songshan Lake Innovation and Entrepreneurship Competition, the outstanding project award in the 2021 Songshan Lake Double Innovation Training Camp, and officially settled in the community in October 2022, every step of the growth of matrix innovation is inseparable from Songshan Lake.
"Songshan Lake is a treasure trove." Kuang Zheng, who left DJI in 2019 with a product idea in mind, heard such a definitive statement from Professor Li Zexiang at the Songshan Lake Robotics Base. If Kuang Zheng was still skeptical about this "amenity" at that time, three years later, he joined the "amenity" army. "It is located in the geographical center of the Bay Area, the middle of Dongguan and Shenzhen, with the cost and industry chain advantages of Dongguan, as well as Shenzhen's science and innovation, market advantages, is an industrial incubation 'bridgehead', for the development of the start-up team has great advantages. "
After coming to the community, the advantages of industry chain clustering are more concrete: from the shared instrumentation of the Songshan Lake Materials Laboratory, the overseas customer docking of the Global Sensor Industry Competitiveness Center, the talent backup of the research laboratory training base of famous universities, the resource synergy of the Guangdong Productivity Promotion Center, to a series of tangible policies and subsidies. Kuang Zheng bluntly said, "I don't need to know whose tax exemptions, whose site rentals, whose R&D funds, whose talent attraction policies these policies and funds turn out to be, but as long as the determination is made, it will definitely help the industry to really take root somewhere."
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