| Display type | LED LCD |
| Display | Numeric display Alphanumeric display Graphic display Show all Individual large displays Display of ASCII data |
| Readability (n pages) | Readable from one side |
Large displays
1 - 3
| Character height | 57 to 100 mm |
| Display type | LED |
| Display | Alphanumeric display |
| Character height | 57 to 200 mm |
| Sensor supply | 12 to 24 V |
| Display type | LED |
Large displays: The power of visual communication
It is impossible to imagine today's advertising and communications landscape without large ads. Whether in the city center, along highways or in soccer stadiums - we encounter these impressive billboards everywhere. But what makes large ads so effective and why should companies rely on this form of visual communication?
The first advantage of large ads is obvious: their size. Due to their imposing dimensions, they immediately attract the attention of the viewer. This is especially important in times of information overload. Today, more than ever, companies have to fight for consumers' attention. Here, large ads offer a unique opportunity to stand out from the crowd and effectively convey the message.
Another argument for the use of large displays is their flexibility. Whether static or digital, content can be shared quickly and easily. This enables targeted addressing of the target group at different points in time. For example, seasonal offers or current promotions can be advertised. In addition, large digital ads allow the integration of moving images and interactive elements, which can further increase the viewer's attention.
Another advantage is the reach of large ads. Due to their strategic placement in frequented places, they reach a high number of people. Particularly in high-traffic areas such as shopping malls or train stations, large ads have tremendous visibility. This high reach increases the chance that the message will stick with potential customers and lead to action.
The emotional impact of large ads should also not be underestimated. Due to their size and presence, they can trigger strong feelings in the viewer. Whether joy, excitement or surprise - large ads have the potential to build a strong emotional bond between company and consumer. This emotional connection leads not only to increased brand awareness, but also to long-term customer loyalty.
Finally, the cost-effectiveness of large ads is also an important aspect. Compared to other forms of advertising such as TV commercials or print ads, they are usually less expensive. In addition, they can be used for a longer period of time, which leads to increased awareness. Companies can thus reach a large target group with comparatively little effort.
Overall, large ads offer an effective way to capture the attention of the target audience and increase brand awareness. Their size, flexibility, reach, emotional impact and cost-effectiveness make them a powerful tool for visual communication. Companies that rely on large ads can thus effectively convey their message and stand out from the competition.
It is impossible to imagine today's advertising and communications landscape without large ads. Whether in the city center, along highways or in soccer stadiums - we encounter these impressive billboards everywhere. But what makes large ads so effective and why should companies rely on this form of visual communication?
The first advantage of large ads is obvious: their size. Due to their imposing dimensions, they immediately attract the attention of the viewer. This is especially important in times of information overload. Today, more than ever, companies have to fight for consumers' attention. Here, large ads offer a unique opportunity to stand out from the crowd and effectively convey the message.
Another argument for the use of large displays is their flexibility. Whether static or digital, content can be shared quickly and easily. This enables targeted addressing of the target group at different points in time. For example, seasonal offers or current promotions can be advertised. In addition, large digital ads allow the integration of moving images and interactive elements, which can further increase the viewer's attention.
Another advantage is the reach of large ads. Due to their strategic placement in frequented places, they reach a high number of people. Particularly in high-traffic areas such as shopping malls or train stations, large ads have tremendous visibility. This high reach increases the chance that the message will stick with potential customers and lead to action.
The emotional impact of large ads should also not be underestimated. Due to their size and presence, they can trigger strong feelings in the viewer. Whether joy, excitement or surprise - large ads have the potential to build a strong emotional bond between company and consumer. This emotional connection leads not only to increased brand awareness, but also to long-term customer loyalty.
Finally, the cost-effectiveness of large ads is also an important aspect. Compared to other forms of advertising such as TV commercials or print ads, they are usually less expensive. In addition, they can be used for a longer period of time, which leads to increased awareness. Companies can thus reach a large target group with comparatively little effort.
Overall, large ads offer an effective way to capture the attention of the target audience and increase brand awareness. Their size, flexibility, reach, emotional impact and cost-effectiveness make them a powerful tool for visual communication. Companies that rely on large ads can thus effectively convey their message and stand out from the competition.
What are large ads and what are they used for?
Large advertisements are advertising or information spaces that are usually placed in public areas such as shopping centers, airports, train stations, subway stations or along streets. They are characterized by their large size and high visibility.
Large ads are used to fulfill various purposes:
1. Advertising: Companies use large ads to advertise their products or services. Thanks to their size and eye-catching design, they have a wide reach and can attract the attention of potential customers.
2. Information: Large ads are also used to provide information about events, public services, public transportation or other important announcements. They serve as an effective way of informing people about important events or information in their surroundings.
3. Brand awareness: Large ads are used by companies to publicize their brand and strengthen their brand image. By placing brand-specific content or images, companies can keep their brand present in the minds of consumers.
4. Product presentation: Large ads are also used to visually present products and emphasize their features or benefits. This can help to arouse the interest of potential customers and motivate them to buy.
Overall, large ads are an effective way of communicating information or advertising messages to a wide audience and attracting people's attention.
Large ads are used to fulfill various purposes:
1. Advertising: Companies use large ads to advertise their products or services. Thanks to their size and eye-catching design, they have a wide reach and can attract the attention of potential customers.
2. Information: Large ads are also used to provide information about events, public services, public transportation or other important announcements. They serve as an effective way of informing people about important events or information in their surroundings.
3. Brand awareness: Large ads are used by companies to publicize their brand and strengthen their brand image. By placing brand-specific content or images, companies can keep their brand present in the minds of consumers.
4. Product presentation: Large ads are also used to visually present products and emphasize their features or benefits. This can help to arouse the interest of potential customers and motivate them to buy.
Overall, large ads are an effective way of communicating information or advertising messages to a wide audience and attracting people's attention.
What advantages do large ads offer compared to other advertising media?
Large ads offer several advantages compared to other advertising media:
1. High visibility: Due to their size, large ads are visible from afar and can attract the attention of potential customers. They are particularly suitable for high-traffic areas such as streets, train stations or shopping centers.
2. Powerful effect: Due to their size and often also their creative design, large ads have a strong visual impact. They can convey messages effectively and appeal to emotions.
3. Long-term presence: In contrast to other advertising media such as flyers or advertisements in magazines, large advertisements are often present over a longer period of time. This enables repeated visibility and a stronger anchoring of the advertising message in the target group's memory.
4. Addressing target groups: Large ads can be placed in specific locations to address specific target groups. For example, they can be placed near stores or events to attract potential customers.
5. Cost efficiency: Although the cost of designing and placing large ads can be high, they offer long-term impact and can reach a large number of people. Compared to other media such as television or radio, they can be a cost-effective advertising option.
6. Flexibility: Large ads can be created in different formats and sizes to meet the needs and requirements of the advertiser. They can also be easily updated or exchanged to promote new offers or campaigns.
In summary, large ads offer high visibility, strong impact, long-term presence, targeted audience targeting, cost efficiency and flexibility and are therefore an effective advertising medium.
1. High visibility: Due to their size, large ads are visible from afar and can attract the attention of potential customers. They are particularly suitable for high-traffic areas such as streets, train stations or shopping centers.
2. Powerful effect: Due to their size and often also their creative design, large ads have a strong visual impact. They can convey messages effectively and appeal to emotions.
3. Long-term presence: In contrast to other advertising media such as flyers or advertisements in magazines, large advertisements are often present over a longer period of time. This enables repeated visibility and a stronger anchoring of the advertising message in the target group's memory.
4. Addressing target groups: Large ads can be placed in specific locations to address specific target groups. For example, they can be placed near stores or events to attract potential customers.
5. Cost efficiency: Although the cost of designing and placing large ads can be high, they offer long-term impact and can reach a large number of people. Compared to other media such as television or radio, they can be a cost-effective advertising option.
6. Flexibility: Large ads can be created in different formats and sizes to meet the needs and requirements of the advertiser. They can also be easily updated or exchanged to promote new offers or campaigns.
In summary, large ads offer high visibility, strong impact, long-term presence, targeted audience targeting, cost efficiency and flexibility and are therefore an effective advertising medium.
What different types of large ads are there?
There are different types of large displays that can be used depending on the purpose and location. Here are some examples:
1. Billboards: Large billboards placed on busy streets or squares.
2. Megaposter: Very large posters that are often displayed on facades or buildings.
3. Illuminated advertising: Displays with built-in lights that are illuminated at night for better visibility.
4. LED screens: Large digital screens that can display advertising content. They are often used in busy city centers or at major traffic junctions.
5. Banner advertising: Large advertising banners that can be attached to buildings or fences.
6. Bus advertising: Advertising placed on buses, either as a sticker or as a digital display.
7. Large-format posters: Very large posters that are often attached to building facades or bridges.
8. Flag advertising: Advertising banners that can be attached to flagpoles or buildings.
9. Exhibition stands: Large advertising displays used at trade fairs and exhibitions to present products or services.
10. Digital Signage: Digital screens that are placed in shopping centers, airports or other public areas to display advertising messages.
These are just a few examples, there are many other types of large advertisements that can be used depending on your needs and target group.
1. Billboards: Large billboards placed on busy streets or squares.
2. Megaposter: Very large posters that are often displayed on facades or buildings.
3. Illuminated advertising: Displays with built-in lights that are illuminated at night for better visibility.
4. LED screens: Large digital screens that can display advertising content. They are often used in busy city centers or at major traffic junctions.
5. Banner advertising: Large advertising banners that can be attached to buildings or fences.
6. Bus advertising: Advertising placed on buses, either as a sticker or as a digital display.
7. Large-format posters: Very large posters that are often attached to building facades or bridges.
8. Flag advertising: Advertising banners that can be attached to flagpoles or buildings.
9. Exhibition stands: Large advertising displays used at trade fairs and exhibitions to present products or services.
10. Digital Signage: Digital screens that are placed in shopping centers, airports or other public areas to display advertising messages.
These are just a few examples, there are many other types of large advertisements that can be used depending on your needs and target group.
How are large ads produced and how long do they last?
Large advertisements are usually produced by printing on special printing machines. High-quality materials such as PVC tarpaulins or mesh fabrics are used, which are weather-resistant and durable.
Printing is carried out using either digital printing or screen printing. In digital printing, the colors are applied directly to the material, whereas in screen printing, individual layers of color are printed through a fine-mesh screen.
To ensure the durability of large displays, they are often coated with special UV-protective coatings to prevent them from fading in the sun. The materials used are also waterproof so that the large displays retain their quality even in rain or snow.
The exact durability of a large display depends on various factors, such as the quality of the materials used, the type of printing process and the environmental conditions to which the display is exposed. However, with good care and regular maintenance, large displays can last for several years before they need to be replaced.
Printing is carried out using either digital printing or screen printing. In digital printing, the colors are applied directly to the material, whereas in screen printing, individual layers of color are printed through a fine-mesh screen.
To ensure the durability of large displays, they are often coated with special UV-protective coatings to prevent them from fading in the sun. The materials used are also waterproof so that the large displays retain their quality even in rain or snow.
The exact durability of a large display depends on various factors, such as the quality of the materials used, the type of printing process and the environmental conditions to which the display is exposed. However, with good care and regular maintenance, large displays can last for several years before they need to be replaced.
Where are large ads typically placed and who uses them most frequently?
Large ads are typically placed in highly visible locations, such as busy streets, train stations, airports, shopping centers or stadiums. They can also be attached to the facades of buildings or used as billboards.
The use of large ads depends on the type of advertising and the target market. Companies often use them to advertise their products or services and reach a broad target group. Retailers can use large ads to advertise special offers or discounts. Political parties use them during election campaigns to present their candidates or political messages. Cultural events such as concerts or festivals can use large advertisements to draw attention to upcoming events.
The use of large ads depends on the type of advertising and the target market. Companies often use them to advertise their products or services and reach a broad target group. Retailers can use large ads to advertise special offers or discounts. Political parties use them during election campaigns to present their candidates or political messages. Cultural events such as concerts or festivals can use large advertisements to draw attention to upcoming events.
How much does it cost to create and place a large advertisement?
The cost of creating and placing a large ad can vary depending on various factors, such as the size of the ad, the type of medium (print, digital, etc.), the duration of the placement and the desired specifications (color, design, etc.).
In general, the cost of creating a large advertisement can range from several hundred to several thousand euros, depending on the complexity of the design and the involvement of professionals such as graphic designers or advertising agencies.
The cost of placing a large ad depends on the advertising platform selected. Print media such as newspapers or magazines often charge based on the size and placement of the ad, and prices can vary depending on circulation and reach. Digital media such as websites or social media often offer various advertising options, such as pay-per-click or cost-per-impression, where the costs depend on factors such as the number of clicks or the number of impressions.
It is advisable to contact specialized advertising agencies or media companies to obtain precise price information and offers for the creation and placement of a large advertisement.
In general, the cost of creating a large advertisement can range from several hundred to several thousand euros, depending on the complexity of the design and the involvement of professionals such as graphic designers or advertising agencies.
The cost of placing a large ad depends on the advertising platform selected. Print media such as newspapers or magazines often charge based on the size and placement of the ad, and prices can vary depending on circulation and reach. Digital media such as websites or social media often offer various advertising options, such as pay-per-click or cost-per-impression, where the costs depend on factors such as the number of clicks or the number of impressions.
It is advisable to contact specialized advertising agencies or media companies to obtain precise price information and offers for the creation and placement of a large advertisement.
How effective are large ads compared to other forms of advertising?
The effectiveness of large ads compared to other forms of advertising depends on several factors, including the target audience, the type of message and the placement of the ad. In general, large ads can attract a lot of attention and reach a broad target group. They are often placed in highly frequented locations, such as streets, train stations or shopping centers, which leads to high visibility.
The advantages of large ads lie in their size and visual impact. You can use appealing images, graphics and text to attract the viewer's attention. Large ads can also be used for brand awareness and image building as they provide a strong visual presence.
However, there are also some disadvantages of large ads. On the one hand, they can be expensive, especially if they are placed in highly frequented locations. There is also a risk that the message will not be properly perceived if viewers walk past or do not have enough time to read it. In addition, the target audience is not always clearly defined, as large ads can be seen by a wide range of people, regardless of their interests or needs.
Compared to other forms of advertising such as online advertising or social media marketing, large ads offer a different type of presentation and interaction with the target group. Online advertising enables a more targeted approach to specific target groups, while large ads offer a broader but possibly less targeted approach. It is important to consider the specific objectives and target groups of an advertising campaign in order to assess the effectiveness of large ads compared to other forms of advertising.
The advantages of large ads lie in their size and visual impact. You can use appealing images, graphics and text to attract the viewer's attention. Large ads can also be used for brand awareness and image building as they provide a strong visual presence.
However, there are also some disadvantages of large ads. On the one hand, they can be expensive, especially if they are placed in highly frequented locations. There is also a risk that the message will not be properly perceived if viewers walk past or do not have enough time to read it. In addition, the target audience is not always clearly defined, as large ads can be seen by a wide range of people, regardless of their interests or needs.
Compared to other forms of advertising such as online advertising or social media marketing, large ads offer a different type of presentation and interaction with the target group. Online advertising enables a more targeted approach to specific target groups, while large ads offer a broader but possibly less targeted approach. It is important to consider the specific objectives and target groups of an advertising campaign in order to assess the effectiveness of large ads compared to other forms of advertising.
What new technologies and trends are influencing the development of large displays?
There are several new technologies and trends that are influencing the development of large displays:
1. LED technology: LED screens have replaced traditional static displays. They offer a higher resolution, more vivid colors and can be used both indoors and outdoors. They are also more energy-efficient and have a longer service life.
2. Digital signage: Using digital screens to display content allows companies to update their ads quickly and easily. This can be done via the Internet or wirelessly, which makes the process more efficient.
3. Interactivity: The integration of touchscreen technology allows users to interact with the displays. This enables personalized experiences and greater user involvement.
4. Augmented Reality (AR): AR enables displays to integrate digital content into the real world. This can be done, for example, through the use of smartphones or AR glasses. AR ads offer a more immersive experience and can better capture the viewer's attention.
5. Artificial intelligence (AI): AI can be used to customize ad content based on viewer behavior and preferences. By analyzing data, AI algorithms can create personalized ads that are tailored to the individual needs and interests of viewers.
6. Mobile integration: With the proliferation of smartphones, large ads can interact seamlessly with mobile devices. This makes it possible, for example, to scan QR codes or receive notifications on the phone.
7. Sustainability: There is a growing trend towards environmentally friendly large ads. This includes the use of energy-saving LED technologies, recyclable materials and an overall reduction in energy consumption.
Overall, these technologies and trends have revolutionized the development of large ads, allowing companies to communicate their messages more effectively and provide a better user experience.
1. LED technology: LED screens have replaced traditional static displays. They offer a higher resolution, more vivid colors and can be used both indoors and outdoors. They are also more energy-efficient and have a longer service life.
2. Digital signage: Using digital screens to display content allows companies to update their ads quickly and easily. This can be done via the Internet or wirelessly, which makes the process more efficient.
3. Interactivity: The integration of touchscreen technology allows users to interact with the displays. This enables personalized experiences and greater user involvement.
4. Augmented Reality (AR): AR enables displays to integrate digital content into the real world. This can be done, for example, through the use of smartphones or AR glasses. AR ads offer a more immersive experience and can better capture the viewer's attention.
5. Artificial intelligence (AI): AI can be used to customize ad content based on viewer behavior and preferences. By analyzing data, AI algorithms can create personalized ads that are tailored to the individual needs and interests of viewers.
6. Mobile integration: With the proliferation of smartphones, large ads can interact seamlessly with mobile devices. This makes it possible, for example, to scan QR codes or receive notifications on the phone.
7. Sustainability: There is a growing trend towards environmentally friendly large ads. This includes the use of energy-saving LED technologies, recyclable materials and an overall reduction in energy consumption.
Overall, these technologies and trends have revolutionized the development of large ads, allowing companies to communicate their messages more effectively and provide a better user experience.